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The Brain Trust Weekly – 2014 Marketing Trends and Predictions
Blog [title] [date] ‘Tis the season for marketers to develop their strategic plans for 2014. To do so effectively, you must be aware of marketing trends – what’s working, what’s not, and how you can...
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My Brain Trust Weekly: Differentiation Through Traditional Marketing
Blog [title] [date] Conventional wisdom tells us that with the explosion of digital marketing, the old-fashioned or traditional ways of marketing your business are no longer viable. In fact, Sergio...
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My Brain Trust Weekly: Ad Retargeting
Blog [title] [date] I’ll never forget my first experience with ad retargeting – while traveling in Italy and posting photos to Facebook, I noticed that all of a sudden the ads on my page were for...
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Making the Most of Your Corporate Sponsorships
Blog [title] [date] Corporate sponsorships can be an effective element of any company’s business plan and marketing arsenal. In fact, this traditional tactic has grown to a $66 billion a year industry...
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My Brain Trust Weekly: Establishing an Effective Competitive Intelligence...
Blog [title] [date] I have been known to preach loudly and frequently on the concept of analyzing your competitive environment before undertaking any new marketing strategy. Although it’s sometimes a...
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Where Should Your Business Show Up on Social Media?
Blog [title] [date] With all the social media options out there, how does a business owner know where to be and where to direct valuable resources? Not all mediums are created equal, and some work...
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My Brain Trust Weekly: The Power of Blogging
Blog [title] [date] Are you a business owner who wants more customers? Or an executive, lawyer, accountant, doctor, or [fill in the blank] who wants potential clients to view you as a thought leader...
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My Brain Trust Weekly: Organic SEO vs. PPC Advertising
Blog [title] [date] Any marketer worth their salt must understand the difference between organic search engine optimization and pay-per-click or paid SEO. But it is sometimes difficult to decide...
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How to Succeed in Business Without Really Selling
Blog [title] [date] I remember when I launched my consulting practice a few years back, and how daunting (okay, scary) it was to think about having to sell my services to build my client base. I’ve...
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My Brain Trust Weekly: The Continuing Case for Email Marketing
Blog [title] [date] With the advent of social media, advances in paid search and the rise of influencers, there has been continuing speculation that it is overtaking email marketing in engaging and...
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